When you’re writing a book, it can be easy to forget about marketing. After all, there’s only so much space in your book, and it’s not like you can slap some ads on the back cover or put up flyers at libraries! But if you want people to know about your book and purchase it from their local bookstore or online retailer, then making sure the target audience is identified is crucial.
The target audience of your book could be a group of people with shared values, interests, or goals
The target audience of your book could be a group of people with shared values, interests, or goals.
You can use the following four definitions to identify your target market:
- Broad definition. This one is used when you want to reach as many people as possible and don’t want to limit yourself by focusing on specific demographics or psychographics. For example, if you’re writing a novel about teenagers in high school (a broad description), then your potential readership would include all teenagers from every socioeconomic background and racial category.
- Narrow definition. This type of target audience focuses more on certain demographics within that broader group—for example, older women who love reading romance novels (narrower). This allows for more focused marketing efforts than when using broad descriptions because it allows brands like Amazon or Barnes & Noble (who both sell millions upon millions worth of books) access to smaller niches where they can offer customized products based on customer feedback about what those customers want most out there!
The target audience may also be a specific group of people who are interested in particular subjects such as health and wellness, sports, cooking, dance, or even animals
The target audience may also be a specific group of people who are interested in particular subjects such as health and wellness, sports, cooking, dance, or even animals.
When you’re choosing your target customer for your book, you need to know what they like and how they want to be approached. Do they prefer information-based books or entertainment? What kind of books do they read? If it’s an e-book, then who do you hope will buy it from Amazon (or another online retailer)?
Psychographic definition. This one focuses on the psychology of your target audience and how they think, feel, and react to certain situations. For example, a person who loves to read romance novels but also hates the fact that most books about romance include cheating as part of the plot (psychographics). Identifying the target audience may be specific or general, but you need to know who they are before you begin writing your book.
You can always identify who your book is for by asking yourself these questions
You can always identify who your book is for by asking yourself these questions:
- How old are you?
- Where do you live?
- What do you like to eat and drink, watch TV, or listen to music? Do these things change over time (for example, one day, it might be hip-hop, but the next day, it might be country)? If so, how much? And when they do change, how often does that happen (e.g., once a month)? This will help give you an idea of what topics people in general pay attention to and, therefore, what kind of content would be most relevant for them.
How did you come up with the idea for your book?
You can get inspiration from anywhere, but it’s important to know where your ideas are coming from. How did you come up with the idea for your book? Did you have an idea that came from inspiration or frustration? Maybe it was a place of need and joy. Maybe it was somewhere in between! Whatever the case may be, take some time to think about where those big ideas come from so that you can use them when thinking about marketing your book.
How did you feel when you were writing it?
When I was writing my first book, The Art of Twitter to Business: A Step-by-Step Guide to Creating a High-Impact Social Media Strategy for Your Business, I felt like I had finally found my voice as an author. At that point in time, there was nothing else quite like this book out there, and I had so much fun creating it! The process of putting it together was so exciting—and even though it took me over two years from start to finish (a long time by any standards), looking back now reminds me how incredibly rewarding each step along the way was because they led up to that moment when all three versions of “The Art Of…” were ready at once: print edition (which came out this summer), eBook edition (which will be released later this year), and audiobook version which will be available next fall!
As far as feeling during editing goes… well… sometimes we have some good days where everything just flows effortlessly into place; other times, we get stuck in our own heads, thinking about all kinds of things while trying desperately not to think about anything else besides whatever project we’re working on at the present moment–this happens often enough that we’ve come up with names for these types of days: “Good Day” versus “Bad Day.”
What other books or articles have influenced or influenced you?
To identify the target market for your book, you must also look at what other books or articles have influenced or influenced you.
- Books: What are the books that have influenced your writing style? Who was their author, and why did they write it? Take note of any themes in these works and how those themes are reflected in your own writing.
- Articles: What types of articles do you regularly read on topics that interest you? How does their style influence yours? Are there any commonalities between these works that might indicate an audience overlap between them and yours (i.e., similar topics, similar methods of delivery)?
Find your audience to create marketing materials that speak directly to them!
The next step is to identify your target audience.
First, you’ll need to determine who your book is for. Think about what interests and goals the people in this group have; then think about what values they value. Create a list of these things so that you can create marketing materials that speak directly to them!
Conclusion
When you’re thinking about your target audience, it can be helpful to ask yourself some questions. This will help you identify the type of people who are likely to be interested in reading your book and support you in marketing materials that speak directly to them. You may want to create a list or even make an infographic with these questions, so everyone involved knows what they need from each other before beginning any work on their project together!